Issue - meetings

PROPOSAL FOR A VARIATION TO EXISTING POLICY GOVERNING ADVERTISING ON PRIVATE HIRE VEHICLES

Meeting: 07/09/2016 - Licensing, Environment & Safety Committee (Item 6)

6 PROPOSAL FOR A VARIATION TO EXISTING POLICY GOVERNING ADVERTISING ON PRIVATE HIRE VEHICLES pdf icon PDF 60 KB

To consider a report of the Corporate Director for Place Management and Regeneration.

 

The report informs members of a proposed variation to the existing policy covering permitted advertisements on Licensed Hackney Cabs and Private Hire Vehicles.

 

The Committee is requested to consider varying the existing policy to permit the display of operator logos in the rear windows of private hire vehicles, as outlined in the report.

 

Officer contact: Peter Cooke Tel 474 4851 Email peter.cooke@stockport.gov.uk

Additional documents:

Minutes:

A representative of the Corporate Director for Place Management and

Regeneration submitted a report (copies of which had been circulated) which

advised Members of a proposal to vary the existing agreed policy covering

advertising on hackney cabs and private hire vehicles.

 

The following comments were made/issues raised:

 

·         Members felt that the examples of advertising that they had been shown were excellent, however they considered that it was vital that the advertising was pixilated.

·         Members questioned whether the proposed advertisements could be submitted for prior approval.  In response, Members were advised that this was exactly what happened now, and this would continue. There would be no alcohol or tobacco advertising for example.

 

RESOLVED – That the existing policy be varied to permit the display of operator logos in the rear windows of private hire vehicles, as outlined in the report.  The following conditions should also apply:

 

1. That advertising can only be permitted on the rear windows of private hire vehicles providing that it is not already in place on the doors.

2. The advertising must be pixilated in order that the vision of the driver is not impeded.

3. The advertising is to be restricted to a company logo and one line of text only.

4. The logo is to be of maximum size and logo in line with current restrictions.