Issue - meetings

To consider a report of the Corporate Director for Place Management & Regeneration.

This report details the proposed sites of Highway Digital Advertising on the Main Road Network throughout the Town Centre, which follows on from the previous report ‘Developing a Strategic Approach to Managing Advertising on and adjacent to the Highway and in Car Parks’ which was submitted to the Executive Meeting on 1st October 2013.

The Area Committee is asked to comment on this report and recommend that the Cabinet Member for Economy and Regeneration approves the Council entering into a tender process for the twelve potential locations for new Highway Digital Advertising displays on the Main Road Network throughout the Town Centre.

Officer contact: Nick Whelan on 0161 474 4907 or email: nick.whelan@stockport.gov.uk

A representative of the Corporate Director for Place Management and Regeneration submitted a report (copies of which had been circulated) detailing the proposed sites of Highway Digital Advertising on the Main Road Network throughout the Town Centre.

The following comments were made/issues raised:-

·         Some Members of the Area Committee were opposed to the Highway Digital Advertising on the Main Road Network as they considered that it would not enhance the town centre nor provide a quality environment.

·         Members felt that there should be additional information on the anticipated financial benefits of the initiative and clarity on which products and services would not be permitted to be advertised.

·         The needs of local residents needed to be taken into account with regard to where the proposed displays were to be located.

RESOLVED – That the report be deferred to enable Members to be provided with more information, particularly with regard to projected income from the digital advertising displays and other possible financial benefits.

To consider a report of the Corporate Director for Place Management & Regeneration.

This report details the proposed sites of Highway Digital Advertising on the Main Road Network throughout the Town Centre, which follows on from the previous report ‘Developing a Strategic Approach to Managing Advertising on and adjacent to the Highway and in Car Parks’ which was submitted to the Executive Meeting on 1st October 2013.

The Area Committee is asked to comment on this report and recommend that the Cabinet Member for Economy and Regeneration approves the Council entering into a tender process for the twelve potential locations for new Highway Digital Advertising displays on the Main Road Network throughout the Town Centre.

Officer contact: Nick Whelan, 0161 474 4907 or nick.whelan@stockport.gov.uk

A representative of the Corporate Director for Place Management and Regeneration submitted a report (copies of which had been circulated) detailing the proposed sites of Highway Digital Advertising on the Main Road Network throughout the Town Centre.

The following comments were made/issues raised:-

·         Members were opposed to siting the Highway Digital Advertising displays in strategic locations and at iconic buildings or landmarks of Stockport such as the Viaduct and the Pyramid, and sites which offered iconic views of the town.

·         Before planning applications were submitted there should be consultation with Ward Councillors with regard to the proposed site for the digital advertising display.

·         The Council’s Conservation Officer should be involved at an early stage of the process.

·         The size of the proposed displays was constrained by road safety considerations and the possibility that motorists would be distracted by the displays.

RESOLVED – That the Cabinet Member for Economy and Regeneration be recommended to approve the Council entering into a tender process for new Highway Displays on the Main Road Network throughout the Town Centre, but that iconic buildings, landmarks or sites be excluded, such as the Viaduct and the Pyramid.